Au Vodka – Flavours, Prices, and Where to Buy

Au Vodka markets itself as an ultra-premium British vodka, using a five-times distillation process and gold filtration. With a growing range of fruit-forward flavours, a distinctive branding tie to the chemical symbol for gold, and distribution across major UK retailers, the brand has attracted attention in the premium flavoured vodka segment. This article examines what is known about the product, its specifications, pricing, and where to buy it.

The brand name derives from Au, the periodic table symbol for gold, and the product is promoted as both five times distilled and gold filtered. Retailers describe it as smooth and bold, though independent tasting notes remain limited. The range includes several flavoured variants alongside an original expression, creating a portfolio that targets drinkers looking for ready-to-mix options.

Available data from UK retailers and the official website provides a clear picture of flavours, bottle sizes, and price points. Some specifications, particularly alcohol by volume (ABV), differ across listings, which is addressed in the sections below.

What is Au Vodka?

Au Vodka is a British vodka brand that places its distillation and filtration methods at the centre of its premium positioning. The name references the chemical symbol for gold, and the product is described as being filtered through gold to reinforce the theme of purity and luxury.

Key insights

• Au Vodka positions itself on a gold-filtered, five-times-distilled process which underpins its premium name and price point.
• Flavour portfolio is fruit-forward (blue raspberry, strawberry, pineapple, mango) targeting the ready-to-mix and shot market.
• Retail ABV listings conflict (35.2% vs 40%) — a potential consumer confusion point that an authoritative explainer page could solve.
• The official site drives engagement via crowdsourcing future flavours, suggesting a community-led product roadmap.
• Pricing clusters around £37.99–£45.00 for 70cl, positioning it above standard vodka, consistent with the premium claim.

Snapshot facts

Which Au Vodka flavours are available?

Au Vodka offers a broad range of flavoured expressions alongside its original bottling. The core line-up includes Blue Raspberry, Strawberry Burst, Pineapple Crush, and Miami Mango. Additional flavours seen in retailer listings and independent reviews include Fruit Punch, Green Watermelon, Bubblegum, Cosmic Berries, Red Cherry, and Juicy Peach.

The original expression is widely listed as a 70cl bottle at 40% ABV. Flavoured variants are consistently listed at 35.2% ABV across major UK retailers such as Tesco, Master of Malt, and Very. This split in alcohol content is a recurring detail that shoppers may want to verify before purchase.

The brand has also collaborated with Tango to produce canned ready-to-drink options, extending its presence beyond bottled spirits. The Au Vodka x Tango cans are marketed on the official website and represent a move into the growing RTD category.

What is the ABV of Au Vodka?

Alcohol by volume varies across the Au Vodka range. The original expression is listed at 40% ABV by Master of Malt and Very. Flavoured versions, including Blue Raspberry, Pink Lemonade, Black Grape, Pineapple Crush, and Miami Mango, are listed at 35.2% ABV by the same and other retailers.

This discrepancy between the original and the flavoured variants is consistent across multiple retail sources. However, no official statement from the distiller confirming these figures was found in the available search results. Shoppers who prefer a higher ABV should check the product label before buying.

Where can I buy Au Vodka and what does it cost?

Au Vodka is stocked by several major UK retailers as well as the brand’s own website. The official site, auvodka.co.uk, sells the full range directly and offers next-day delivery for orders placed before 8pm. Tesco lists flavours such as Blue Raspberry and Pink Lemonade at around £34.00 for 70cl. Master of Malt carries multiple flavours including Black Grape, Bubblegum, Pineapple Crush, and the original expression.

Very lists the original 70cl bottle at £37.99. PriceRunner provides comparative pricing for Blue Raspberry, Miami Mango, and Black Grape across various outlets. VIP Bottles sells flavour bundles, with one collection listed at £94.99. The Whisky Exchange has carried the brand in the past, although one listing was shown as out of stock.

Shoppers looking for the strongest option should seek the original 70cl at 40% ABV, which is clearly labelled on listings from Master of Malt and Very. Those interested in the flavoured range at 35.2% ABV will find the widest selection at Tesco, Master of Malt, and the official website.

When did Au Vodka enter the market and how has the brand evolved?

The exact launch date of Au Vodka is not publicly documented in the search results reviewed. The brand is estimated to have entered the UK premium flavoured vodka market in the early 2020s, based on the timing of retail listings and online presence.

1. Brand launch period (assumed early 2020s): Au Vodka enters the UK premium flavoured vodka market — exact dates not disclosed in search results.
2. Range expansion: Core flavours added (Blue Raspberry, Strawberry Burst, Pineapple Crush).
3. Miami Mango release: Miami Mango flavour added to the line-up, shown on official site.
4. Tango Cans collaboration: Au Vodka x Tango canned drinks launched, expanding RTD presence.
5. Crowdsourcing campaign: Official site invites consumers to vote for next flavour, indicating future launches.
6. 2025: Top brand-search snapshot: widely stocked across Very, Amazon, Next, and specialist retailers.

What is known about Au Vodka and what information is still unconfirmed?

What does the Au symbol mean for Au Vodka’s brand identity?

The brand name directly references the periodic table symbol for gold, which serves as both a naming device and a marketing anchor. The gold filtration process, described as filtering the distilled spirit through gold, reinforces the association with luxury and premium quality. This combination of nomenclature and production detail creates a consistent brand narrative that distinguishes Au Vodka from competitors in the flavoured vodka segment.

The strategy also extends to product presentation and consumer engagement. The official website uses high-quality visuals and encourages customers to vote on future flavour launches, building a sense of community around the brand. Limited-edition collaborations, such as the Tango cans, further strengthen the brand’s positioning as innovative and youth-oriented.

Pricing is set at a mid-premium level, above standard vodka but below ultra-premium imports. This positions Au Vodka as an accessible luxury item within the UK convenience and liquor retail landscape.

What do retailers and independent reviewers say about Au Vodka?

Retailer product pages generally present Au Vodka positively. Master of Malt shows the original expression at 4 out of 5 stars from 17 reviews, with similar ratings for flavoured variants. Very lists the Strawberry Burst expression at 4.4 out of 5 stars based on 9 reviews. Trustpilot snippets indicate the brand promotes itself as award-winning, ultra-premium, five times distilled, and gold filtered.

“Award-winning Five Times Distilled Vodka; Made With Juicy Berries To Create A Refreshing & Mouthwatering Taste”

— Amazon UK listing

“Au Vodka is blended with pure spring water. Juicy, berry flavour • Perfect over ice mixed with soda and lime.”

— Next.co.uk listing

“Au Vodka is called after gold’s chemical symbol. five times distilled and gold filtered.”

— London Liquor Store

One independent review source described Au Vodka as smooth and bold, noting that the brand emphasis on gold filtration mainly reinforces the theme rather than clearly altering the flavour profile. This distinction between marketing and sensory experience is worth considering for buyers focused on taste rather than brand aesthetics.

Is Au Vodka worth considering?

Au Vodka occupies a distinctive niche in the UK premium flavoured vodka market. Its five-times distillation and gold filtration claims, combined with a wide flavour range and active consumer engagement strategy, make it a notable option for drinkers seeking novelty and a strong brand identity. Pricing sits above standard vodka but within reach of the mid-premium segment. Shoppers should verify ABV and flavour availability at their preferred retailer, as specifications vary. For a broader perspective on premium vodka options, readers may also consult the Complete Guide to Premium Vodka and the Best Flavoured Vodkas to Try.

Frequently asked questions